Orange Soda--Understanding and Creating Advertising

Presented by: Jaclyn Murdock

Subject Area(s):

Grade Level(s):

Description:

Brief  Description:  The twelve students in the community-based education class at Johnson City High School have been working on creating their own businesses. So far, they have created names, products and pricing for their respective businesses. This project will help students to understand advertising and to develop advertising for their businesses. The lesson requires four days for completion, with the first two days in the classroom, followed by two days in the computer lab of the library.  The students already have experience in using presentation software. They are highly-motivated by the use of technology. Students’ reading levels range from Grade 1 to Grade 4.  Disabilities include autism and varying degrees of mental retardation. The students enjoy working cooperatively.

Goals & Objectives:

Learning Objectives:

  1. Students will identify the content and purpose of advertising using various media including a cartoon and magazine advertisements.



 


 


 


 


 


 


 2.  Students will create a semantic map (Inspiration software) describing the content of the advertising media presented.


 3.  Students will understand and evaluate the advertising efforts of a peer-entrepreneur.


 


4.  Students will create presentation software advertising the wares of their businesses.

Materials:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 



 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


 

 

 

 

 

 

 

 

 

 

 

 

 

 

Support Materials/Equipment:

 

 

 

 

  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


 

 

 

 

 

 

 

  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Procedures:


 



 


 


 


 


 


 


 


 


 


 


 


 


Procedures

 



 


 


 


 


 


 


 


 


 


 


 


 



 



 


 


 


 


 


 


 


 


 


 


 


 














































Content

 



 


 


 


 


 


 


 


 


 


 


 


 



Technique

 



 


 


 


 


 


 


 


 


 


 


 


 


(methods, media, materials)



 


 


 


 


 


 


Introduction (10 minutes):

 



 


 


 


 


 


 


 


 


 


 


 


 



 



 


 


 


 


 


 


 


 


 


 


 


 



 


 


 



1.  The Special Education teacher introduces the LMS and both explain how the advertising project ties into the business plans they have been working on.  LMS shows exemplar of final product.



ELMO—Show PowerPoint slide printout.


 


 


 


Provide handout to visually-impaired student.



 


 


 


 


 


 


Body (20 minutes):

 



 


 


 


 


 


 


 


 


 


 


 


 



 



 


 


 


 


 


 


 


 


 


 


 


 



 


 


 




  1. The LMS presents the Tom Fishburne cartoon from the Brand Camp series as presented on Skydeckcartoons.com (2005). http://www.skydeckcartoons.com/brandcamp/index.htm

  2. Caption and dialogue are covered up.



ELMO- Show cartoon.


 


 


 


Provide handout to visually-impaired student.



2.  LMS hands out sheet and instructs students to write four ways that the product is advertised. [billboards, trucks, posters, man dressed as can of soda aka “walking billboard”]



Handout to be completed by students.


(Students with difficulty writing may be assessed verbally or nonverbally by pointing to illustration on desk or as projected.)



3.  LMS focuses students on the couple at the table eating outdoors. “What can you say about this couple?” [They are similarly dressed.] “What is happening at the table?” [They are ordering.] “What do you think he is saying?” LMS reveals that the man says, “I’ll have what she’s having.” [Despite the multiple depictions of canned soda, he chooses the same bottled (orange) soda his companion is having.]



 


 


 



 4. LMS talks about the effectiveness of the  advertising depicted. “What do you think?  Have you ever bought a product or observed someone else buying a product simply because he/she saw an advertisement?  Would this ad persuade you to buy the product? Why or why not?



 


 


 



5. LMS reveals the caption of the cartoon: “The Power of “Word of Mouth” LMS asks:  What is the author’s perspective about the effectiveness of advertising?”



 


 


 




 



 


 


 


 


 


 


 


 


 


 


 


 


Conclusion (15 minutes):

 



 


 


 


 


 


 


 


 


 


 


 


 



 



 


 


 


 


 


 


 


 


 


 


 


 


1.  LMS summarizes the four advertising methods used in the cartoon and puts them on semantic map. LMS says, “In addition to these ways, what are some other ways businesses advertise products? [print, television…] LMS includes these on a semantic diagram created in Inspiration. Students may then use the related BuILder lesson to create their advertisement.

 



 


 


 


 


 


 


 


 


 


 


 


 



 



 


 


 


 


 


 


 


 


 


 


 


 



 


 


 


 


 


 


 


 


 


Projected Inspiration diagram.



 


 


 


 


 


 

Assessment:

*      Worksheets     - Ten points each for correctly completed worksheets (40 points total)


*      Advertisement- Four points maximum each item on the rubric (40 points total)


 



 


 


 


 



 



 


 


 


 


 


 


 


 


Rubric for Advertisement Project

  



 


 


 


 


 


 


 


 


 


 


 


 


 






































































Criteria/Points

 



 


 


 


 


 


 


 


 


 


 



1

 



 


 


 


 


 


 


 


 


 


 



2

 



 


 


 


 


 


 


 


 


 


 



3

 



 


 


 


 


 


 


 


 


 


 



4

 



 


 


 


 


 


 


 


 


 


 




 



 


 


 


 


 


 


 


 


 


 


Name of business

 



 


 


 


 


 


 


 


 


 


 



 


 


 


No creativity



 


 


 


Little creativity



 


 


 


Some creativity



 


 


 


Creative




 



 


 


 


 


 


 


 


 


 


 


Slogan and explanation

 



 


 


 


 


 


 


 


 


 


 



 


 


 


Not clear


No explanation


 


 


 



 


 


 


Little clarity


Little explanation



 


 


 


Some creativity


Some explanation



 


 


 


Creative


Well-explained




 



 


 


 


 


 


 


 


 


 


 


Picture(s)

 



 


 


 


 


 


 


 


 


 


 



 


 


 


None



 


 


 


1-2



 


 


 


3-4



 


 


 


Many pictures, colorful




 



 


 


 


 


 


 


 


 


 


 


Address/website

 



 


 


 


 


 


 


 


 


 


 



 


 


 


Very confusing or absent



 


 


 


Incomplete


Difficult to find



 


 


 


Complete


Could be easier to find



 


 


 


Complete


Easy to find




 



 


 


 


 


 


 


 


 


 


 


Phone/e-mail/fax

 



 


 


 


 


 


 


 


 


 


 



 


 


 


No number given



 


 


 


Incomplete


Difficult to find



 


 


 


Complete


Could be easier to find



 


 


 


Complete


Easy to find




 



 


 


 


 


 


 


 


 


 


 


Listing of services or items

 



 


 


 


 


 


 


 


 


 


 



 


 


 


Very few items listed



 


 


 


A few items listed



 


 


 


Modest number of items listed



 


 


 


Complete list




 



 


 


 


 


 


 


 


 


 


 


Pricing of services or items listed

 



 


 


 


 


 


 


 


 


 


 



 


 


 


Confusing


Unrealistic



 


 


 


Incomplete


Not clear



 


 


 


Somewhat complete


Somewhat clear



 


 


 


Complete


Clear




 



 


 


 


 


 


 


 


 


 


 


Overall appearance of advertisement

 



 


 


 


 


 


 


 


 


 


 



 


 


 


Not acceptable



 


 


 


Fair



 


 


 


Good



 


 


 


Excellent




 


 


 


                                      


 



 


 


 


 


 


 


 


 


 


 


 


 


 


 


Maximum number of points for both worksheets and advertisement = 80 points

Standards: