To gain and sustain attention, remember to vary the format of your information literacy lesson. All lecture or all one format generally results in losing some or all of your audience at some point. In addition to breaking up lectures with instructional conversations (discussions), group work, and the old standby PowerPoint presentation, consider varying the media you use. A relevant brief video clip can regain lost attention, or an audio clip featuring an individual critical to the content area (e.g., in a civics class, listening to the "I Have a Dream" speech by Dr. Martin Luther King can be a powerful attention grabber and sustainer). Enter "motivational strategies" into a keyword search to find other strategies for motivating your learners.